TWG Insights
TWG Insights is the reporting dashboard operated by The Westen Group. It securely consolidates each client's advertising and website performance data — Meta Ads, Google Ads, Google Analytics, and Google Business Profile — into a single dashboard with downloadable PDF reports.
Access is limited to The Westen Group staff and invited client accounts. Data is used only to display and export marketing performance reports; we never sell or share it.
What the dashboard does
Meta Ads reporting
Spend, reach, impressions, clicks, CTR, CPC and results per campaign for each client ad account.
Google Ads reporting
Read-only campaign performance pulled from client Google Ads accounts under our manager account.
Google Analytics
Website sessions, users, engagement and traffic sources alongside paid media results.
Google Business Profile
Location visibility and engagement metrics for client business listings.